Exhibit

Why exhibitors should feel confident returning to the Language Show in 2018.

For 29 years the Language Show has been providing language learners, language teachers, linguists and language professionals with the best ways to learn, the latest resources to teach and ways to enjoy and deploy language skills. Knowledge, education as well as fun and entertainment.

 

In 2018, the Language Show returns under new management. The show has been acquired by Evolved Events Ltd, a new company set up by Jonathan Scott.

 

Jonathan previously ran the show for four years between 2004 and 2007 during which visitor numbers increased from 1,900 to 9,500. Now that he’s back, Jonathan’s first objective is to make the show work better for exhibitors. Capitalising on all the historic strengths of the show, he also intends to “put right”  some things that may have driven away a few exhibitors. Read how, in his own words here, and see below for the major improvements planned for 2018.

Half Page 4

Major improvements for 2018

Venue – For 2018, the show moves back to the world-famous Olympia exhibition centre. Prior to 2017, this was the home of the show for over 10 years, where it achieved its highest visitor attendance and where it should, therefore, in the future.

 

Hall – we have hired a new hall, Olympia West, which allows everything – exhibitors, talks, classes, performances etc – to occupy the same floor. No longer can visitors drift off to seminars upstairs, never to return.

 

Dates – the dates move to 9-11 November 2018 to avoid clashing with half term, the Frankfurt Book Fair and Expolingua Berlin.

 

Seminars –  a controversial decision last year was to charge admission to seminars. When they have been free for the past 14 years, we think this would have dissuaded a number from attending because linguists and language teachers do not have limitless budgets. So we are reversing this decision. In 2018, everything will be free.

Olympia_West_Welcome

Speaker nominations – we are also reversing the decision to sell seminar slots. Editorial integrity, and compelling content, cannot be maintained when an organisation is paying to promote its own agenda so this won’t continue. (Having said that that, some of our best content comes from exhibitors and we are very keen to encourage nominations here. In the future however, inclusion will be based solely on merit).

 

Website – When it comes to promoting what’s happening at the show, last year’s website was, in our view, hard to navigate and the many attractions of the show were not obvious or easily accessible to the casual visitor. We think we can do better.

What's On

Marketing strategy – there was an over-reliance on digital marketing in 2017 and whilst, unquestionably, the world has moved on since 2007, direct marketing has not become extinct for good reason. In 2007 we mailed or distributed hundreds of thousands of beautifully designed flyers listing all the reasons one might wish to visit the show and we shall re-instate this for 2018 whilst also running a comprehensive digital campaign.

 

Creative approach – also on marketing, we think last year’s was a bit dreary. As language really does allow you to “explore the world”, we will use imagery from the world to make all our promotion more attractive.

Home Page Slider 4

Budget – exhibition organisers cut budgets because they have expensive offices, large teams and profit margins to maintain. We have none of these and this year, our only priority is to get the show back on an even keel. So we can and will spend more on visitor marketing.

Who visits the Language Show?

Total number of visitors (by year)
9528

2012

8907

2013

9484

2014

7877

2015

8493

2016

7149

2017

Breakdown of visitors to the 2016 Language Show
  • Language Learner 29%

  • Linguist 13%

  • Interpreter/Trans. 18%

  • Teacher 40%

Of the 40% who were teachers, from which sector?
  • Primary 17%

  • Secondary 38%

  • EFL / ESOL 13%

  • Higher/Further Ed. 8%

  • Adult Ed. 9%

  • Trainee Teacher 5%

  • Other 10%

Source: Upper Street Events Ltd (the former organisers of the Language Show)

Visitor marketing

The 2018 marketing campaign will target the three core visitor categories – learners, teachers and language professionals.

 

“Traditional” routes to market which continue to serve the show well – ads, inserts, direct marketing – will join digital activity. This will capitalise on the show’s extensive email database featuring hundreds of thousands of previous visitors, social media and a digital ad campaign.

 

Advertising & Inserts 

  • Association magazines
  • Teaching press
  • Language lifestyle publications

Direct Marketing

  • heads of MFL at schools, colleges, universities, adult education and other language training.
  • primary Heads and secondary school MFL teachers
  • previous year’s visitors
  • tickets requested by exhibitors for mailings to their own database

 

Digital

  • emails to visitor database (15 years of data)
  • social media
  • ad campaigns via Google, Twitter and Facebook
  • reciprocal links with exhibitors, associations, etc

Exhibiting costs

Exhibition space is sold by the square metre. The smallest stand size we can sell you is 2 sq m which means you can buy a stand for just £738 + vat (shell scheme only). There is no maximum size. Prices below are the cost of exhibiting for all three days.

 

£369 + vat per metre for shell: includes walls, carpets, name board and entry into the showguide,

 

£397 + vat per metre for shell and electrics: includes walls, carpets, name board, entry into the showguide, lights (1 spotlight per 3 square metre) plus one power socket per stand.

Floorplan

To see which stand locations are still available, download a detailed floorplan here. Stands in green are already booked, stands in white are still available. If you don’t see a stand of your chosen size, get in touch as we should be able to re-configure some of the blocks to give you what you are looking for.

Book your stand

To book your stand, download a stand booking form here. Just complete the form, scan it and email to info@evolved-events.co.uk. If you would like to discuss different stand location options, please get in touch;

 

Jonathan Scott,

Tel +44 (0) 207 993 6658

info@evolved-events.co.uk

Showguide

The A5 size showguide is given free to all visitors and lists details of exhibitors, speakers and other show information. Often kept after the event as a useful reference guide, it provides a targeted promotional opportunity for advertisers.

 

A full colour page (A5) costs £600 + vat to exhibitors, £750 + vat to non-exhibitors. Copy date is Oct 11, 2018.

 

Download a booking form (and ad copy info) here.

Free tickets

Book your free tickets now.

The Language Show is staged in association with